Slaphappy is a creative effort between TikTok influencer RJ McLaughlin (@rjmclok) and Thirteenth Gem. The goal of this brand is to bring rjmclok's video content themes to life with merchandise.

Hand-drawn images for Slaphappy merchandise project, Designated Emergency T-Shirt, aligning with the messaging of one of RJ's most popular videos, #survivaltips, reaching 8.4 million views on TikTok.