Shlumbis is a character-driven brand and online community created in 2023. What began as a simple ghost illustration has grown into a thriving social presence, reaching over 270K TikTok followers and 1 million likes.

As the anonymous artist behind Shlumbis, I developed the character and visual identity. Working with a small team, shlumbis.com was launched in just one week, allowing users to customize their own Shlumbis through a variety of personas, accessories, and backgrounds.

The community has since expanded across TikTok and Discord, where thousands of users have created and shared personalized Shlumbis avatars, transforming the project into an engaging and collaborative creative platform.